A chance to hear Ann Rockley speak for free!
ANN ROCKLEY AND VASONT SYSTEMS PRESENT "CUSTOMER-CENTRIC CONTENT
MANAGEMENT"
Vasont Systems, a leading provider of content management software and
data services, is proud to present Ann Rockley, President of The
Rockley Group, Inc., as a guest speaker for the next installment of the
Vasont Webinar Series, "Customer-Centric Content Management".
Rockley will look at how a customer-centered content management
strategy can enhance the customer experience at every touch point. Bret
Freeman, Senior Sales Engineer for Vasont Systems, will complete the
presentation with a brief client case study and the results achieved
from using a content management system to manage their customer-centric
content. This free event will take place on March 8, 2006 at 1:00 pm
ET/10:00 am PT.
Organizations create huge amounts of customer facing content, and they
are putting a lot of time and effort into managing their customer
relationships. Yet, customers are still having difficulty finding the
right content at the right time in the right format, and the cost of
customer support is soaring. Organizations have Web content management
strategies and enterprise content management strategies, but no clear
strategy on how to ensure that all their customer facing content
(sales, marketing, usage, support, training, call center) are
effectively unified into an effective customer-centric content
management strategy.
Attendees will learn:
What is a customer-centric content management strategy
The benefits of a customer-centric content management strategy
The role of customer-centric content management in:
Web sites
Multi-channel delivery
Personalization
Knowledge center support
Self-serve
Call centers
Successful customer-centric content management strategies
Ann Rockley is President of The Rockley Group, Inc. She is a frequent
contributor to trade and industry publications and a featured speaker
at numerous conferences in North America and Europe. Rockley is also a
Fellow of the Society for Technical Communication and author of the
best-selling book "Managing Enterprise Content: A Unified Content
Strategy" with TRG Senior Consultants Pamela Kostur and Steve Manning
(New Riders Publishing).
As Senior Sales Engineer for Vasont Systems, Bret Freeman is
responsible for technical support for the sales and marketing staff. He
is an accomplished speaker and frequently delivers presentations for
Vasont's Webinar Series, industry conferences, and media events.
Freeman has more than ten years of experience in the information
management and publishing industry.
Register for this free event by March 7th at
http://www.vasont.com/vasont/news/events.asp.